nostalgia meets performance.

creating unconventional sportswear with an edge, where nostalgia meets performance.

The rugged spirit of Western Americana serves as a profound source of inspiration for our T-shirts. Just as cowboys epitomize hard work, resilience, and an unwavering commitment to their craft, runners embody the same ethos on their journeys through the open trails. The imagery of wide-open spaces and the grit of the frontier resonates deeply, translating into designs that celebrate determination and the pursuit of one's goals. Each T-shirt captures the essence of endurance, reminding wearers that, like the cowboys who toiled under the vast sky, every mile run is a testament to strength and perseverance. By wearing these shirts, runners carry forward the legacy of hard work, channeling the tenacity of the West as they push their limits and embrace the freedom of the run.
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dusty dash trail tees

unconventional sportswear

dare to find an edge

generations

inspired by generations, for generations.

zero graphics, total performance.

generations

graphics

our graphics use the stories we retell as your motivation. psychological enhancement.

all drops limited in quantity and never reprinted.

graphics

VHS collectible

each graphic tee comes with a limited VHS box and cover to further tell the story. the only way these can be obtained is by buying the tee.

cotton works

our tees have that effortlessly cool oversized fit, perfect for a loose fit whilst running. we use a variety of wash and cure techniques alongside hand distressing on each tee. the distressing is unique to each tee offering a genuine vintage americana feel. 

not just running

morning coffee, midday social catch up, evening run. one tee.

tee collections

generations Black Sun Fade
Sold out
generations Black Sun Fade
£55.00
£55.00
generations Optical White
Sold out
generations Optical White
£55.00
£55.00
Can you dig it?
Can you dig it?
£35.00
£35.00
Phyllis Phyllis
Phyllis
£35.00
£35.00
Invest your Son!
Invest your Son!
£35.00
£35.00

Experiments

explore our experiments

unconventional science, creating sportswear. nostalgia meets performance.

psychological storytelling

100% cotton t-shirts.

each graphic drop tells its own story, a story born from generations that came before us. each drop carries its own lore, told through the back story, the tee itself and additional contents in the package. use these stories to motivate you to push yourself to new limits, to become faster, stronger, to be a winner.



Each graphic drop is accompanied by a unique VHS box and cover relating to the back story of the tee. Use this powerful stories to motivate a better version of yourself. The only way you can obtain these VHS’ is by buying the tee.

distress tag

Distress tag allows you to tear the neckline tag away with no damage occurring to the tee. We’ve damaged the tee for you already!

Simply pull the cotton gently through the back of the tee. All that’s left is authentic tag distressing to further enhance the nostalgic look.



Nobody likes an itchy neck!

drops

explore our graphic drops

all drops are never reprinted and all have a unique quantity.

Nam’

Quantity:

  • Phyllis =
  • Can you dig it? =
  • Invest your son! =


About: The first Dusty Dash Trail collection features three striking T-shirts all in our signature 90s fit and feel adorned with authentic helmet graffiti from the Vietnam War era. 

Each design captures the raw and rebellious spirit of soldiers who used their helmets as canvases to express their thoughts, emotions, and dissent during a tumultuous time in history. 


Helmet graffiti emerged as a form of rebellion among soldiers during the Vietnam War, a conflict marked by widespread anti-war protests and a growing disillusionment with government narratives. 

For many, the act of painting their helmets was not only a creative outlet but also a way to reclaim their identity and voice in a war that often stripped them of both. These graffiti pieces became symbols of resistance, conveying messages of dissent, humor, and camaraderie—reflecting the soldiers’ experiences and emotions in a way that traditional military culture would not allow.


This T-shirt collection is not just apparel; it’s a tribute to the resilience and creativity of those who served, reminding us of the power of self-expression in the face of adversity. 

Each shirt invites wearers to connect with history and honor the legacy of those who dared to speak out through their art.