unconventional

experiments

base tee.

garment type

americana vintage fit and feel tshirt.

material

100% organic jersey cotton.

fit

these tees are oversized by design. size down if you want a regular fit.

manufacturing

the t-shirts are manufactured in Portugal. before being hand distressed and screen printed in the united kingdom.

the outcome

all of our tees are designed to have an authentic americana vintage fit and feel. using 100% organic jersey cotton, from Portugal. 

our tees have that effortlessly cool oversized fit, perfect for a loose fit whilst running. we use a variety of wash and cure techniques alongside hand distressing on each tee. the distressing is unique to each tee offering a genuine vintage feel. 

experiment one. distress tag.

the science

No science. Simple comfort. Distress tag allows you to tear the neckline tag away with no damage occurring to the tee.

Nobody likes an itchy neck!

the outcome

Simply pull the cotton gently through the back of the tee. All that’s left is authentic tag distressing to further enhance the nostalgic look.

experiment two. psychological storytelling.

the science

each graphic drop tells its own story, a story born from generations that came before us. each drop carries its own lore, told through the back story, the tee itself and additional contents in the package. use these stories to motivate you to push yourself to new limits, to become faster, stronger, to be a winner.

Each graphic drop is accompanied by a unique VHS box and cover relating to the back story of the tee. Use this powerful stories to motivate a better version of yourself. The only way you can obtain these VHS’ is by buying the tee.

the outcome

Our graphic tees utilise psychological story telling to motivate you to strive for a better tomorrow. through back stories of resilience, courage and rebellion to name a few.



To further enhance the power of the story, our VHS collectibles bring a sense of collectibility to the story embedding the details in your mind.